The Pradhan Mantri Jan Aushadhi Pariyojana (PMBJP) was launched by Prime Minister Narendra Modi with an objective of making high-quality medicines available to all at affordable prices, especially to the poor and underprivileged, through exclusive outlets such as Jan Aushadhi Medical store.
The Pradhan Mantri Jan Aushadhi Pariyojana (PMBJP) scheme makes quality drugs available at affordable prices through dedicated stores selling generic medicines.
The medicines, though lesser in price, are equivalent in quality and efficacy as expensive branded drugs.
on 6th March 2019, it was announced to celebrate Jan Aushadhi Diwas on 7th March
To promote greater awareness about cost-effective drugs and their prescription.
To make available unbranded quality generic medicines at affordable prices through a public-private partnership.
To encourage doctors, more specifically in a government hospital to prescribe generic medicines.
To enable substantial savings in health care, especially in the case of poor patients and those suffering from chronic ailments requiring long periods of drug use.