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Swachh Bharat: Swacchta hi Seva 2019 Campaign



Swachh Bharat: Swacchta hi Seva 2019 Campaign: Details, Theme, Aim, Significance

Prime Minister Narendra Modi recently launched a nationwide campaign “Swachhta Hi Seva 2019” (SHS) in Mathura, Uttar Pradesh.

The theme for Swachhta Hi Seva 2019 is ‘Plastic Waste Awareness and Management’.

Swachhta Hi Seva which means “Cleanliness is service” is observed from 11th September 2019 to 2nd October 2019 as part of the Swachh Bharat Mission (SBM).

Swachhta Hi Seva 2019 is a nationwide mass campaign aimed to collect the plastic waste in the country by the 150th birth anniversary of Mahatma Gandhi (2nd October 2019) and to dispose of the plastic waste before Diwali (27th October 2019).

Swachhta Hi Seva 2019 is jointly organized by Departments of Animal Husbandry and Dairying (AH&D), Ministry of Drinking Water and Sanitation (MDWS) and the Government of UP.

A special portal and web page on '' is available where people can upload pre and post-intervention photos of their shramdaan (Voluntary work) and other interventions.

The First Swachhta Hi Seva was launched on 15 September 2017, by the President of India Ram Nath Kovind in Kanpur, Uttar Pradesh.

The Swachhta Hi Seva campaign is coordinated by the Union Ministry of Drinking Water and Sanitation (DDWS), which is concerned ministry managing the Swachh Bharat Mission

Swachhta Hi Seva urges people to reinforce them in Jan Andolan (mass movement) in the sanitation drive to contribute for Gandhi’s dream of clean India


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