Ek Bharat-Shreshtha Bharat Yojana scheme was launched by Prime Minister Narendra Modi on Ekta Diwas i.e 31st October 2015 on the occasion of birth anniversary of Sardar Vallabh Bhai Patel.
Ek Bharat-Shreshtha Bharat Yojana main objective is to strengthen cultural relations of various parts of the country and to embolden mutual connection between people dwelling in different states.
Ek Bharat-Shreshtha Bharat Yojana also aims to celebrate unity in diversity culture of the nation and to bolster sentimental bonds between people of different states.
Ek Bharat-Shreshtha Bharat Yojana focuses to strengthen sentiments for National Unity between the citizens of states and states governed by the union government by conducting various activities throughout the year under this campaign.
Under its rich heritage and culture, customs and traditions of either state will be showcased for enabling people to understand and appreciate the diversity that is India, thus fostering a sense of common identity.
Ek Bharat-Shreshtha Bharat Yojana will also help in establishing a long-term engagement and create an environment which promotes learning between States by sharing best practices and experiences.