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Himachal Pradesh Government Launched Mother's Absolute Affection Program



Himachal Pradesh Government Launched Mother's Absolute Affection Program- Details, Aim, Purpose, Benefits

Himachal Pradesh Health Minister Vipin Parmar on 3rd April 2018 launched Mother's Absolute Affection (MAA) Program, in order to promote breastfeeding among women in the state.

The MAA Program aims to make people aware about the importance of breastfeeding, as breastfeeding helps in suppressing the rate of infant mortality and early childhood mortality. It also provides complete nutrition to a child. ‘

Vipin Parmar also directed the chief medical officers to monitor the implementation and impact of the MAA program to achieve goal that every children in the state are healthy.

Vipin Parmar informed the main components of the MAA program are community awareness generation, strengthening inter-personal communication through ASHA workers, skilled support for breastfeeding at delivery points in public health facilities and work places.

Health Department, Principal Secretary, Prabodh Saxena proclaimed that the Himachal Government main focus is to reach out to every facility to every newborn and every mother through this program.


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