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Twitter launches campaign #PowerOf18 to build youth engagement for 2019 elections



Twitter launches campaign #PowerOf18 to build youth engagement for 2019 elections: Details, Aim, Highlights

Twitter India has launched a #PowerOf18 campaign aimed at encouraging youth to contribute in public debates and participate in civic engagement for the 2019 general elections.

#PowerOf18 campaign initiative was launched by Twitter CEO Jack Dorsey and Maya Hari, Vice-President and Managing Director, Asia Pacific, Twitter during townhall chat with the students of IIT Delhi.

#PowerOf18 campaign will serve as a resource for young Indians to find more information about elections, support social causes they are passionate about and join public conversation.

#PowerOf18 campaign is supported by Twitter’s mission to serve the public conversation and work with more like-minded partners and personalities to create awareness of the importance of voting.


In a nationwide survey conducted with 3,622 youth respondents from India, Twitter found the rising importance of social media for information consumption

Twitter found that overwhelming 94% of respondents indicating that they would vote in the upcoming elections.

Nearly 60% of youth surveyed would turn to social media to find out what’s happening in India and around the world, a percentage higher than all other mediums including newspapers.



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